Thursday 04 December 2008
Fairtrade logo

Fairtrade

Fairly traded goods are those produced and marketed in a way that ensures a better deal for producers in the developing countries. These producers depend on being able to sell their goods, for example coffee, tea and chocolate, in order to obtain the basic requirements of a decent life for themselves and their families.

The Fairtrade Mark is an independent consumer label awarded by the Fairtrade Foundation to help shoppers identify goods that meet strict criteria. The criteria guarantee Third World producers a better deal by ensuring:
  • Decent wages
  • Minimum health and safety standards
  • Fair price for the goods
  • Long term trading commitment
  • Good environmental standards
Fairtrade Fortnight is an annual campaign to raise awareness and encourage shoppers to choose the Fairtrade alternatives that are now available in the supermarkets, wholefood shops and Oxfam.

This national campaign was supported last year by:
  • Visiting supermarkets with informative display material and leaflets offering free samples and testing;
  • Coffee mornings were held across the borough to enable residents to try Fairtrade products;
  • Talks were given to local community groups and schools.
Visit the Fairtrade website at www.fairtrade.org.uk for more information.